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ProteX X-Ray Launch Campaign

ROLE UI Design
TOOLS HTML/CSS

The ProteX X-Ray Campaign was one of the largest projects I worked on as a graphic design intern for A&D Company. For this campaign, I worked with the inspection manager at A&D Inspection to create multiple pieces for the launch of the newest Inspection product called the ProteX series. I designed the logo, promotional image, web/EXPO banner, brochure, email template, and product packaging, in order to ensure that all the pieces were stylistically cohesive and clean.


LOGO Sketches

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LOGO Final

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For the logo, I wanted a clean and bold design, versatile enough to brand all the different pieces that would be part of the campaign, including web/EXPO banners, product packaging, and brochures.


EMAIL Web

EMAIL Mobile

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WEB/EXPO Booth Banner

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Final Banners

final Web Banner

final Web Banner

final EXPO Booth Banner

final EXPO Booth Banner


PRODUCT PACKAGING Chocolate Bar

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Type Sketch

Type Sketch

Rough Draft

Rough Draft

Final

Final

For the product packaging of the chocolate bar, I was inspired by the Willa Wonka’s playful chocolate bar font. I wanted the overall product packaging to be playful and interesting to look at, while maintaining the corporate brand identity. The chocolate bar is ultimately going to be used at the trade-show where ProteX will launch. Clients will be given a chocolate bar to direct them to the A&D Inspection booth, where they will be able to see the new X-Ray product.

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The final printed candy bar was introduced and handed out at the annual product manufacturing trade-show, where there were over 100,000 attendees. The product successfully drew customers to the Protex Launch Booth and helped draw attention to the A&D Company