letterhead-15.jpg

Rebrand | Thai Taste

ROLE UX Researcher | UI Design | Illustrator
TOOLS Adobe XD

For this project, I rebranded the restaurant MyThai in downtown San Luis Obispo, reimagining the business and marketing strategy, as well as redesigning all business materials. I began by researching the origins of the original company, target audience, and competition. From the information gathered, I devised a new business plan, including a new marketing strategy in order to amplify the new business, which I renamed Thai Taste. For the design rebrand, I created a new business system (including a new business card, letterhead, and envelope) as well as new marketing design materials outlined in the new brand standards manual.


ORIGINAL PRE-REBRAND My Thai Restaurant

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Screen Shot 2019-09-09 at 10.26.56 PM.png
menu.jpg

LOGO Final

LOGO Sketches

Scan 1.jpeg
Scan.jpeg
Scan 2.jpeg
Scan 3.jpeg
Logotype.jpg

BUSINESS SYSTEM Business Card

card-12.jpg
card-13.jpg
businesscard-mockup.jpg

Letterhead

Envelope

envelope-04.jpg
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letterhead-01.jpg

Brand Standards Manual

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APPLICATIONS
MENU
Sketches

Scan+5.jpg
Scan%2B7.jpg
Scan%2B6.jpg

MENU Digital

Menu.png
drinksmenu.png

MENU Final

The final menu is two parts. The first is the main menu that has all the dishes print onto one side so that the customer is easily able to navigate through. The dishes are categorized into different sections with brief descriptions that allow a customer to know exactly what is in the dish. The second drink menu is smaller and more compact, also offering a brief description as to what each drink is.

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WEBSITE Sketches

Scan 10.jpeg
Scan 9.jpeg

WEBSITE Screens

about.jpg
contact.jpg
Web 1920 – 2.jpg

WEBSITE Mockup

websitemockup.jpg

TAKEOUT BOX

takeout.jpg
IMG_5322.jpg
takeoutbox1.jpg

SIGNAGE

signage2.jpg

PRINT ADVERTISEMENTS

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ad-01.jpg