ROLE UX Researcher | UI Design | Illustrator
TOOLS Adobe XD
For this project, I rebranded the restaurant MyThai in downtown San Luis Obispo, reimagining the business and marketing strategy, as well as redesigning all business materials. I began by researching the origins of the original company, target audience, and competition. From the information gathered, I devised a new business plan, including a new marketing strategy in order to amplify the new business, which I renamed Thai Taste. For the design rebrand, I created a new business system (including a new business card, letterhead, and envelope) as well as new marketing design materials outlined in the new brand standards manual.
ORIGINAL PRE-REBRAND My Thai Restaurant
BUSINESS SYSTEM Business Card
Brand Standards Manual
The final menu is two parts. The first is the main menu that has all the dishes print onto one side so that the customer is easily able to navigate through. The dishes are categorized into different sections with brief descriptions that allow a customer to know exactly what is in the dish. The second drink menu is smaller and more compact, also offering a brief description as to what each drink is.